April 2020 - Digital Shrapnel Online

Tech experts share strategies for the current crisis at TNW Couch Conferences

Today’s world may not be recognizable, but our efforts to come together and create remain unchanged. Now is the time to share our knowledge, to orient ourselves towards opportunities and to imagine a new collective future.

In the spirit of discovery, TNW – – together with the supporting partner We Are Live – – is pleased to introduce Couch Conferences: Our way to inspire and connect the tech community in areas of change and growth during the coronavirus crisis. Regardless of whether you are working on finding the voice of your brand or defining a strategy for your new digital product during these times, there is an online event that offers your company added value. The best part is that you can enjoy couch conferences from the comfort of your living room.

We know what you think: no further webinar. Couch conferences go beyond the online format and offer practical workshops, live interviews and questions and answers from the audience. Interact with other participants in real-time discussion forums and expect a few TNW-like details – digital disco, someone?

TNW Couch Conferences are our contribution to solving the many challenges our community is facing. We hired experts and top executives to lead thought-provoking discussions and to inspire and educate our audience in a purely online format. ”
Patrick de Laive, founder and CPO of TNW

First the Re: Brand Couch Conference – our exploration of all topics in the field of brand and digital marketing in 2020. We welcome experts such as the CEO of Headspace, Rich Pierson, and Arjan Dijk, the CMO of Booking.com, to this event Provide insights into how brands can overcome the current crisis and turn out to be social and profitable managers.

Mark your calendar for our upcoming couch conferences and don’t forget to register!

In the meantime, we are preparing for the 15th edition of our Annual flagship event, TNW2020, comes this fall and offers similar digital formats as part of a two-day tech festival.

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Real Estate Marketer rezora is adapting its platform to serve the Rapid Recovery Care community affected by COVID-19 and opening the platform to other facilities in need

BOULDER, Colo., April 7, 2020 / PRNewswire / – Digital Marketing Platform rezora (www.rezora.com) announced today that its unique email marketing capabilities have found a new way to serve the community during the COVID-19 pandemic – by helping doctors share with friends and families of patients in The Enclave, a transition rehabilitation community in to stay connected San Antonio, TX.“data-reactid =” 13 “BOULDER, Colo., April 7, 2020 / PRNewswire / – digital marketing platform rezora (www.rezora.com) announced today that its unique email marketing capabilities have found a new way to serve the community during the COVID-19 pandemic – by helping doctors share with friends and families of patients in The Enclave, a transition rehabilitation community in to stay connected San Antonio, TX.

Christian Reinarz, Data-reactid = “14”“COVID-19 has eliminated all personal visits to our facilities. As a result, the family members and friends of our patients can no longer visit and receive their relatives personally. Our employees, of course, strive to provide individual updates by phone and email, but the volume of such requests is a real challenge given the high priority we place on security protocols and increased precautionary measures, and a digital communication platform like rezora is critical so that our staff can quickly send general facility and patient updates “, he said Christian Reinarz, CEO at The Enclave.

TexasOur team was excited to see how we could adapt quickly, “said rezora CEO Paul Reinarz“We found that the needs were familiar to our core business and fit well with our Nurture product offering.” “data-reactid =” 15 “Known for its multi-level digital marketing functions in the real estate sector The Rezora platform has naturally developed during this nationwide crisis.” When we were asked to help this community TexasOur team was excited to see how we could adapt quickly, “said rezora CEO Paul Reinarz. “We found that the needs were familiar to our core business and fit well with our Nurture product offering.”

“We are now enabling The Enclave clinicians to quickly and easily send regular shipment updates to family and friends and redirect valuable human resources to where they are most needed. Clinicians should spend time caring for patients who are not behind a stuck. ” Desk that makes repeated calls and answers general questions. “

We would like to forward the invitation to other institutions and communities facing similar challenges to contact us directly to see if we can help. We can set up a system for you in a few hours. “” Data-reactid = “17”“This is a worthwhile opportunity for us and offers our team a concrete opportunity to make a contribution in these challenging times. We would like to forward the invitation to other institutions and communities facing similar challenges to contact us directly to see if we can help. We can set up a system for you in a few hours. “

www.rezora.com) is an established provider of email, social media and display marketing services to real estate agents and agents in the United States. Europe, Asia and the Middle East. “data-reactid =” 18 “About Rezora
Founded in 2009, rezora (www.rezora.com) is an established provider of email, social media and display marketing services to real estate agents and agents in the United States. Europe, Asia and the Middle East.

San Antonio, TX. The Enclave is part of the Touchstone network and promotes strong social ties between patients, their families and team members. “Data reactid =” 19 “About the enclave
The enclave is a rapidly recovering, qualified nursing rehabilitation community in San Antonio, TX. The Enclave is part of the Touchstone network and promotes strong social ties between patients, their families and team members.

Paul Reinarz
303-800-8840
paul@rezora.com“data-reactid =” 20 “rezora media contact:
Paul Reinarz
303-800-8840
paul@rezora.com

Christian Reinarz
210-982-4600
ceo@enclavesa.com“data-reactid =” 21 “The enclave’s media contact:
Christian Reinarz
210-982-4600
ceo@enclavesa.com

sample-broadcast-email.png
Example of a broadcast email
An example of a broadcast email sent to a patient’s family and friends by a clinician in The Enclave. “Data reactid =” 23 “sample-broadcast-email.png
Example of a broadcast email
An example of a broadcast email sent to a patient’s family and friends by a clinician in The Enclave.

http://www.prnewswire.com/news-releases/real-estate-marketer-rezora-adapts-its-platform-to-serve-covid-19-impacted-rapid-recovery-care-community-opens-platform- to-other-facilities-in-emergency-301036593.html“data-reactid =” 35 “Show original content to download multimedia:http://www.prnewswire.com/news-releases/real-estate-marketer-rezora-adapts-its-platform-to-serve-covid-19-impacted-rapid-recovery-care-community-opens-platform- to-other-facilities-in-emergency-301036593.html

SOURCE rezora

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Role of social media in digital marketing

Since we all know that digital marketing is about reaching the target audience through various electronic and digital channels, social media are quickly becoming an integral part of digital marketing because they offer far-fetched marketing benefits that brands and companies use to target millions of people Customers around the world can reach globe.

If you, as a brand or small business, do not invest time and effort in social media marketing, you will be missing out on several marketing opportunities, as this will make your company or your products more effectively known.

It offers a company or company more new visitors, customer loyalty, a higher conversion rate and above all customer loyalty, so that the existing customer buys more from a certain company or a certain brand.

This article will help you understand the role of social media in digital marketing and how to use it to grow your business effectively without breaking the bank.

Improved marketing strategies

Social media has become a tight necessity for everyone as it enables people to connect with each other more effectively than ever. Marketers and small businesses can use social media to get an insight into everyone’s life. This insight and the available user data could be of great importance for marketing purposes. Social media user data can be used by small business owners and marketers to improve their different marketing tactics, such as email marketing. Businesses can easily learn about the interests and updates that people regularly make to plan marketing strategies accordingly.

Increased sales

If you are easily available and reachable for customers, they are more likely to make purchases in your online shop or use the services you offer. Not only is social media the best place to market your product or service efficiently, you can also get users’ personal information using tools like Email Finderto reach them directly through other marketing tactics. If you can reach them directly to convince them of your products or services, they feel valued and are more likely to buy from your company or business.

Improved customer satisfaction

Social media is a two-way communication channel that you can use to speak and listen to your target audience for better customer service. You can quickly respond to customer feedback and answer their questions in real time to improve customer satisfaction. Research shows that customers are more likely to connect with companies that respond quickly to inquiries. For this reason, the role of social media in digital marketing cannot be denied as it helps answer customer inquiries and problems as quickly as possible.

Improved brand awareness

Social media is one of the great digital marketing channels that you can use to increase your company’s visibility and brand awareness. Since most shoppers search the internet and social media before making final purchase decisions, a strong social media presence can help you build trust and loyalty among your customers. To do this, create business profiles in various social media profiles and optimize them with the latest information and details about your company to ensure that your potential and existing customers can easily see you through their social feeds. It improves brand awareness and improves the user experience compared to social media websites. In addition, you can reach a broader target group through a professional presence on social media to secure more leads and convert them into loyal customers.

Better SEO rankings

Social media is not a direct search engine ranking factor, but it can help you to indirectly rank higher for more searches. Since social media is one of the best platforms for content sharing, you can stand out from the crowd when your company website receives more social signals regarding the validity, integrity and loyalty of the brand. As a result, search engines tend to rank your website higher on relevant search queries to incredibly improve your online presence.

Increased website traffic

Increasing website traffic is another important SEO benefit of social media marketing. By sharing useful, problem-solving, and informative content through your social media profiles, you give your followers a strong reason to visit your website or blog for more information or to make purchases. The more high-quality content you share in your social profiles, the more traffic you can generate for your company website or online shop. If you have more visitors for your company website or landing pages, the chances of more sales are always higher.

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