It doesn’t matter what industry you are in or what products you sell. Marketing is an integral part of every company. A few years ago, it was sufficient for companies to have a business Facebook page. However, in 2020, companies will need to stay active on social media and connect with their customers to increase brand awareness.
On the website inclue.comWe’re reading the digital marketing trends we’ve seen in 2019. Now let’s look at six key marketing trends for 2020.
1 – Life cycle marketing
Lifecycle marketing refers to the acquisition and maintenance of customers in a cycle. For example, you create content to attract potential customers’ attention, provide them with more content, demonstrate why your product is better than your competitors, and then convert it.
Lifecycle marketing is about creating a unified customer experience to increase existing customer sales and convert new customers. It is recommended to use both online and offline channels throughout the customer lifecycle to convert more leads.
2 – conversation marketing
Conversation marketing refers to enabling interactions between companies and customers that mimic human dialogue. Google released the BERT update at the end of 2019, with which natural languages can be processed. The main goal of BERT was to understand the intentions of the seekers and to give them better results.
But what does that mean for marketers? Using conversation marketing can increase your chances of appearing at the top of search results and converting more customers.
Make sure your marketing message addresses one or more of your customers’ five emotions, including pride, trust, joy, anticipation, and fear.
3 – Insights-driven marketing
Insights-driven marketing refers to optimizing your marketing strategies based on data from previous campaigns. Search your analytics to find out how your customers move around your website, how they shop, and what drives them to convert.
Find the most viewed and content-rich content to drive your content marketing strategy. Similarly, review past advertising campaigns to determine what works best for your business and make a new copy of the ad accordingly.
Insight-driven marketing can help you make decisions and get better results using customer preferences. It will also help you find new channels that may be worth targeting.
4 – Marketing technology
Marketing technology, also known as Martech, offers a variety of opportunities for companies looking to improve their management, experience, and supporting data for digital media. Do your research to determine the right mix of Martech that will help you stand out from the competition.
Make sure you don’t miss out on the insights and automation processes your competitors use. The selection of Martech tools you choose must help you reach your customers, retain them, and encourage them to convert.
5 – Consumer protection and KYC
The importance of data protection for customers has increased in recent years. Customers are increasingly concerned about sharing their personal information on online websites. Even data protection regulations such as the GDPR have started to fine companies with low security measures.
While this can be a problem for business owners, marketers can use it to their advantage. Make sure your customers are safe with you. Show what you do to protect your information.
Integrate two-factor authentication with other third-party security software to further improve the security of your website.
6 – Marketing transformation
According to studies by Smart Insights, many companies have no focus on integrated marketing strategy, testing and optimization. As a result, they miss many opportunities.
It is therefore important to carry out a marketing transformation. The only goal is to create a roadmap to improve the skills and abilities of digital marketing while implementing it in real time. We can expect more and more brands to adopt a hybrid approach that combines traditional marketing with digital marketing.
If you haven’t analyzed your marketing strategy from scratch, now is the time to do it.
New marketing trends appear every year and some fade away. This year, d. H. By 2020, most companies will be doing lifecycle marketing, conversational marketing, insights driven marketing, Martech, KYC, and transformation. Are you ready to implement these trends?