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According to Emmelie De La Cruz, Digital Strategist, 4 Ways To Increase Profits For Any Small Business

Statistics from 2020 show that women-owned businesses are currently fueling the economy and skin-colored women are currently dominating start-up development, in greater numbers than ever before. These statistics are motivating factors for all business professionals as they indicate that the current work climate is optimal for learning how to do it and for generating additional streams of income. Establish yourself as yoursown bossHas the potential to be realized now more than ever. However, starting a business is only one aspect of the multifaceted realm of entrepreneurship. Entrepreneurship itself rests largely on the ability to build a brand by building customer loyalty and ensuring consistent and profitable growth.

Digital marketing entrepreneur and strategist Emmelie De La Cruz is the behind-the-scenes management consultant for multi-million dollar brands. Founders trust their expertise to build sustainable success through growth marketing. De La Cruz is currently the Digital Marketing Manager for The Lip Bar and a private advisor to numerous clients. His zone of genius is advising business owners on how to grow their sales, maximize ad spend and multiply ROI and improve their marketing metrics. “My problem is customer acquisition and sales funnels,” she told Forbes. “I work every day to help my customers answer the question of how we can find new customers at the lowest possible cost.”

Looking back on her experience, De La Cruz has found that there are a number of reasons new business owners struggle to generate income. Here she shares four principles to shape your future in entrepreneurship.

Know your “why” beyond escaping a 9-5

With a growing global network of people using the digital landscape to bring new services, startups and e-commerce brands to market, the barrier to entry for business owners is low. That being said, some may have romanticized visions of what it really takes to run a profitable business. “I’ve always found that 80 percent of people want to become entrepreneurs, especially through coaching and advice, because they hate their job – not because they solve a problem,” explains De La Cruz. Escape a situation instead of finding a solution. “That mindset is what it calls the first red flag signaling that entrepreneurship may not be for you. “Successful companies recognize a gap in the market and set about closing that gap. The entrepreneurs I work for like Melissa Butler from The Lip Bar and Ada Rojas from Botanika Beauty are very obsessed with their customers and how they can make their lives easier or better with their products, ”she says. “You have to look at what you can do and what problems you can solve and focus on that,” she advises. “I believe in using the skills you have demonstrated in your job and turning them into a hype. “

Reverse engineer your goals

De La Cruz admits it took her a long time to learn how to set specific goals. “When I first started my company and tried to grow between 2012 and 2017, I never achieved the success I wanted because I had to work on two things: my mindset and my goals,” she says. With the roller coaster ride of entrepreneurship and other lifestyle pressures like breakup and broken friendships, it was therapy that helped her determine exactly what was driving her. “My therapist actually let me do this exercise, which was about love,” says De La Cruz. “I had to write down all the things I want from a man and then list on the other side why I want those things. When she listed that she wanted someone taller than her, the point was to realize that it was protection that she ultimately wanted to feel, not a size requirement. “I started doing this for my company,” says De La Cruz. “At first I wanted to do six-digit numbers because I wanted to know that my bills were covered. I wanted a passive income model because I wanted to be able to run a side business while still an employee and use those pay slips to invest in real estate. “She is now working on buying her third property in less than 12 months. De La Cruz points out that goal setting is all about math and projections. First, calculate how much revenue needs to be generated and divide that by 12. Now you know how much needs to be earned per month. For her: “Based on past performance, I can use the conversion rate and past earnings to project some numbers: how much traffic do I need to drive, how much do I have to spend on ads, and how much of each type of product or service needs to be sold to meet my financial goals. “

Optics don’t make a successful brand

“I find most entrepreneurs are obsessed with vanity metrics. You are obsessed with followers. They are obsessed with likes and comments, email subscribers and sales, “says De La Cruz.” They want to be obsessed with the cost of customer acquisition. Lifetime customer benefit, conversion rate, profit margin and abandonment rate are the things to think about as these numbers are the numbers that will fuel your business. “De La Cruz advises customers to convert eyeballs into dollars by measuring their marketing efforts to determine where they are wrong and where to invest more time and resources. She points out that if the customer acquisition rate is too high, it means that the channel and amount of money spent to get a customer are not optimized or are not working to the best of their ability. “You are concerned about growing your followers when you are concerned about improving your lifelong customer value. Ask yourself, “How can I get more money from the same people instead of spending money to get new customers?” De La Cruz continues, “If you’ve already paid $ 5 to get the customer, figure out how to sell them something else after they’re in your funnel

Medcurity raises $ 200,000 in seed capital

Spokane-based startup Medcurity has raised additional funds to hire more people, strengthen its presence in digital marketing, and expand HIPAA security and privacy training.

Medcurity recently received $ 200,000 in a seed funding round from the Washington Research Foundation Capital, bringing the total amount to $ 737,500.

The company plans to hire a chief information security officer and for positions in sales and web development, said Amanda Hepper, co-founder of Medcurity.

Medcurity was founded in 2018 by Hepper and Joe Gellatly and offers a product that enables health care organizations to comply with security laws and HIPAA, the federal law restricting the sharing of medical information.

The product asks users questions to assess administrative, technical, and physical risks within an organization. An audit-ready report is then created and detailed action elements are generated.

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Real Estate Marketer rezora is adapting its platform to serve the Rapid Recovery Care community affected by COVID-19 and opening the platform to other facilities in need

BOULDER, Colo., April 7, 2020 / PRNewswire / – Digital Marketing Platform rezora (www.rezora.com) announced today that its unique email marketing capabilities have found a new way to serve the community during the COVID-19 pandemic – by helping doctors share with friends and families of patients in The Enclave, a transition rehabilitation community in to stay connected San Antonio, TX.“data-reactid =” 13 “BOULDER, Colo., April 7, 2020 / PRNewswire / – digital marketing platform rezora (www.rezora.com) announced today that its unique email marketing capabilities have found a new way to serve the community during the COVID-19 pandemic – by helping doctors share with friends and families of patients in The Enclave, a transition rehabilitation community in to stay connected San Antonio, TX.

Christian Reinarz, Data-reactid = “14”“COVID-19 has eliminated all personal visits to our facilities. As a result, the family members and friends of our patients can no longer visit and receive their relatives personally. Our employees, of course, strive to provide individual updates by phone and email, but the volume of such requests is a real challenge given the high priority we place on security protocols and increased precautionary measures, and a digital communication platform like rezora is critical so that our staff can quickly send general facility and patient updates “, he said Christian Reinarz, CEO at The Enclave.

TexasOur team was excited to see how we could adapt quickly, “said rezora CEO Paul Reinarz“We found that the needs were familiar to our core business and fit well with our Nurture product offering.” “data-reactid =” 15 “Known for its multi-level digital marketing functions in the real estate sector The Rezora platform has naturally developed during this nationwide crisis.” When we were asked to help this community TexasOur team was excited to see how we could adapt quickly, “said rezora CEO Paul Reinarz. “We found that the needs were familiar to our core business and fit well with our Nurture product offering.”

“We are now enabling The Enclave clinicians to quickly and easily send regular shipment updates to family and friends and redirect valuable human resources to where they are most needed. Clinicians should spend time caring for patients who are not behind a stuck. ” Desk that makes repeated calls and answers general questions. “

We would like to forward the invitation to other institutions and communities facing similar challenges to contact us directly to see if we can help. We can set up a system for you in a few hours. “” Data-reactid = “17”“This is a worthwhile opportunity for us and offers our team a concrete opportunity to make a contribution in these challenging times. We would like to forward the invitation to other institutions and communities facing similar challenges to contact us directly to see if we can help. We can set up a system for you in a few hours. “

www.rezora.com) is an established provider of email, social media and display marketing services to real estate agents and agents in the United States. Europe, Asia and the Middle East. “data-reactid =” 18 “About Rezora
Founded in 2009, rezora (www.rezora.com) is an established provider of email, social media and display marketing services to real estate agents and agents in the United States. Europe, Asia and the Middle East.

San Antonio, TX. The Enclave is part of the Touchstone network and promotes strong social ties between patients, their families and team members. “Data reactid =” 19 “About the enclave
The enclave is a rapidly recovering, qualified nursing rehabilitation community in San Antonio, TX. The Enclave is part of the Touchstone network and promotes strong social ties between patients, their families and team members.

Paul Reinarz
303-800-8840
paul@rezora.com“data-reactid =” 20 “rezora media contact:
Paul Reinarz
303-800-8840
paul@rezora.com

Christian Reinarz
210-982-4600
ceo@enclavesa.com“data-reactid =” 21 “The enclave’s media contact:
Christian Reinarz
210-982-4600
ceo@enclavesa.com

sample-broadcast-email.png
Example of a broadcast email
An example of a broadcast email sent to a patient’s family and friends by a clinician in The Enclave. “Data reactid =” 23 “sample-broadcast-email.png
Example of a broadcast email
An example of a broadcast email sent to a patient’s family and friends by a clinician in The Enclave.

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SOURCE rezora

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Role of social media in digital marketing

Since we all know that digital marketing is about reaching the target audience through various electronic and digital channels, social media are quickly becoming an integral part of digital marketing because they offer far-fetched marketing benefits that brands and companies use to target millions of people Customers around the world can reach globe.

If you, as a brand or small business, do not invest time and effort in social media marketing, you will be missing out on several marketing opportunities, as this will make your company or your products more effectively known.

It offers a company or company more new visitors, customer loyalty, a higher conversion rate and above all customer loyalty, so that the existing customer buys more from a certain company or a certain brand.

This article will help you understand the role of social media in digital marketing and how to use it to grow your business effectively without breaking the bank.

Improved marketing strategies

Social media has become a tight necessity for everyone as it enables people to connect with each other more effectively than ever. Marketers and small businesses can use social media to get an insight into everyone’s life. This insight and the available user data could be of great importance for marketing purposes. Social media user data can be used by small business owners and marketers to improve their different marketing tactics, such as email marketing. Businesses can easily learn about the interests and updates that people regularly make to plan marketing strategies accordingly.

Increased sales

If you are easily available and reachable for customers, they are more likely to make purchases in your online shop or use the services you offer. Not only is social media the best place to market your product or service efficiently, you can also get users’ personal information using tools like Email Finderto reach them directly through other marketing tactics. If you can reach them directly to convince them of your products or services, they feel valued and are more likely to buy from your company or business.

Improved customer satisfaction

Social media is a two-way communication channel that you can use to speak and listen to your target audience for better customer service. You can quickly respond to customer feedback and answer their questions in real time to improve customer satisfaction. Research shows that customers are more likely to connect with companies that respond quickly to inquiries. For this reason, the role of social media in digital marketing cannot be denied as it helps answer customer inquiries and problems as quickly as possible.

Improved brand awareness

Social media is one of the great digital marketing channels that you can use to increase your company’s visibility and brand awareness. Since most shoppers search the internet and social media before making final purchase decisions, a strong social media presence can help you build trust and loyalty among your customers. To do this, create business profiles in various social media profiles and optimize them with the latest information and details about your company to ensure that your potential and existing customers can easily see you through their social feeds. It improves brand awareness and improves the user experience compared to social media websites. In addition, you can reach a broader target group through a professional presence on social media to secure more leads and convert them into loyal customers.

Better SEO rankings

Social media is not a direct search engine ranking factor, but it can help you to indirectly rank higher for more searches. Since social media is one of the best platforms for content sharing, you can stand out from the crowd when your company website receives more social signals regarding the validity, integrity and loyalty of the brand. As a result, search engines tend to rank your website higher on relevant search queries to incredibly improve your online presence.

Increased website traffic

Increasing website traffic is another important SEO benefit of social media marketing. By sharing useful, problem-solving, and informative content through your social media profiles, you give your followers a strong reason to visit your website or blog for more information or to make purchases. The more high-quality content you share in your social profiles, the more traffic you can generate for your company website or online shop. If you have more visitors for your company website or landing pages, the chances of more sales are always higher.

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